Strategi dan Gaya Dakwah Muslimah Milenial Studi Dakwah Oki Setiana Dewi di Youtube

Abstract

Abstract: Ustadzah Oki Setiana Dewi, S.Hum., M.Pd. a public figure who is no stranger to our ears, a Muslim woman who became known when she successfully starred in a film entitled:” When Love glorifies. The uniqueness of the style of preaching Oki Setiana goddess, when he spoke, he always told the stories of the Prophet first and then concluded, his superiority is also a memorizer of the Qur'an is not only that she is also a highly educated woman. The problem raised in this study is how the strategy of dakwah Oki Setiana Dewi in building her DA'wah on youtube and what is interesting from the style of Da'wah conveyed by Oki Setiana Dewi on youtube. The purpose of this study was to find out how the strategy of dakwah Oki Setiana Dewi in building her DA'wah on youtube and to find out what is interesting from the style of Da'wah conveyed by Oki Setiana Dewi on youtube. In this study using descriptive qualitative approach, the analysis in this study is content analysis using Miles and Huberman models through the stages of research, data grouping, data reduction, data presentation and conclusion. Data collection techniques from this study are in the form of observation and documentation using the simak method. The results of this study indicate that the strategy and style of OIC Da'wah using conversational language style and Noble and powerful language style, using the style of gestures with a strapping posture, the appearance of Muslim clothing and Syar'i, as well as elegant in appearance and hand movements, smiles and eyes all use facial expressions, from frowning, eyebrows, faces angry, sad, disappointed, happy.