PENGARUH PENGGUNAAN E-MONEY, GAYA HIDUP, PENGENDALIAN DIRI TERHADAP PERILAKU KONSUMTIF MAHASISWA STIE SURAKARTA

  • Nola Arum Indah Ashari Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta, Sukoharjo
  • Ida Ayu Kade R.K Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta, Sukoharjo

Abstract

This study aims to determine and analyze the effect of using e-money, lifestyle and self-control on the consumptive behavior of STIE Surakarta students partially and simultaneously. The population in this study were STIE Surakarta students consisting of accounting and management study programs with the criteria of students using e-money, students aged 19-35 years, and students who were already working and not working. The number of samples using the slovin formula is 96 respondents using non-probability sampling method. The analytical method used is descriptive analysis and multiple regression analysis using the SPSS 23 application program. The results of the research and analysis show that partially the lifestyle variables significantly affect the consumptive behavior of STIE Surakarta students, while the e-money and self-control variables are not significant. effect on the students of STIE Surakarta. Then the results simultaneously show that lifestyle variables significantly affect the consumptive behavior of STIE Surakarta students.

Published
2023-06-06
How to Cite
Ashari, N. A. I., & Kade R.K, I. A. (2023). PENGARUH PENGGUNAAN E-MONEY, GAYA HIDUP, PENGENDALIAN DIRI TERHADAP PERILAKU KONSUMTIF MAHASISWA STIE SURAKARTA. Journal Transformation of Mandalika, E-ISSN: 2745-5882, P-ISSN: 2962-2956 , 4(5), 160-169. Retrieved from https://ojs.cahayamandalika.com/index.php/jtm/article/view/1632
Issue
Vol. 4 No. 5 (2023)
Section
Table of Contents