PARIWISATA KESEHATAN SEBAGAI PENDORONG PERTUMBUHAN JUMLAH WISATAWAN: TINJAUAN GLOBAL

Bagaskoro Rasyid Wicaksono; Mardhah Sastri Utami

doi:10.36312/jontak.vi.6297

Bagaskoro Rasyid Wicaksono Department of Sharia Tourism, Universitas Islam Negeri Siber Syekh Nurjati Cirebon, Jawa Barat, Indonesia
Mardhah Sastri Utami Department of Biotechnology, Universitas Islam Negeri Siber Syekh Nurjati Cirebon, Jawa Barat, Indonesia

DOI: https://doi.org/10.36312/jontak.vi.6297

Keywords: pariwisata kesehatan, wisata kesehatan, pertumbuhan wisatawan, sektor pariwisata, systematic review, health tourism, medical tourism, tourist growth, tourism sector

Abstract

Health tourism is a strategic sector that connects healthcare services with the tourism industry in the context of increasing global mobility. This article aims to analyze the contribution of health tourism to tourist growth, identify the main factors shaping the competitiveness of health destinations, and formulate its implications for Indonesia. This study employed a structured narrative review of 14 articles retrieved from Scopus, PubMed, ScienceDirect, and Google Scholar published between 2014 and 2025. The findings show that medical service quality, cost competitiveness, destination accessibility, institutional reputation, patient experience, and policy support are the main factors influencing the development of health tourism. Malaysia, Thailand, South Korea, and India illustrate how successful health destinations are developed through the integration of service quality, promotion, and patient trust. This review concludes that health tourism has the potential to increase tourist arrivals and stimulate destination economies, but its development must still consider sustainability, equitable access, and social justice.