PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP PENERIMAAN TEKNOLOGI PADA GENERASI MILLENNIAL

  • Marcia Martha Universitas Gunadarma, Depok, Indonesia
  • Afmi Fuad Universitas Gunadarma, Depok, Indonesia
  • Ira Norma Prabawati Universitas Gunadarma, Depok, Indonesia
  • Poppy Dewi Ratih Universitas Gunadarma, Depok, Indonesia
  • Meta Damariyanti Universitas Gunadarma, Depok, Indonesia
DOI: https://doi.org/10.36312/jcm.v4i1.1335

Abstract

The beginning for the successful implementation of information and communication technology is the willingness to accept the technology among users, especially among generasi millennial. This research was conducted to determine the influence of perceived usefulness and perceived ease of use on the acceptance of technology. This research uses a library research method based on a quantitative approach with the respondents used in this study are millennial aged 20-30 years and have accessed e-commerce applications through their smartphones. The results showed that perceived usefulness and perceived ease of use jointly influence the acceptance of technology. With the characteristics of the millennial generation as technology users, the higher the level of perceived usefulness and perceived ease of use, the higher the acceptance of technology.

Published
2023-02-10
How to Cite
Martha, M., Fuad, A., Prabawati, I. N., Ratih, P. D., & Damariyanti, M. (2023). PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP PENERIMAAN TEKNOLOGI PADA GENERASI MILLENNIAL. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(1), 282-286. https://doi.org/10.36312/jcm.v4i1.1335
Issue
Vol. 4 No. 1: Jurnal Cahaya Mandalika
Section
Articel