https://ojs.cahayamandalika.com/index.php/jomla/issue/feed 2024-11-26T04:01:38+00:00 Zul Anwar zulanwar17@gmail.com Open Journal Systems <p>This journal is a means of scientific publication to develop knowledge and information. This journal specifically contains the results of research carried out in all scientific fields. Apart from publishing research results, this journal also accepts manuscripts from literature reviews and other reports for publication. This journal is published every month since August 2020.</p> https://ojs.cahayamandalika.com/index.php/jomla/article/view/3931 2024-11-21T03:11:49+00:00 Dony Hidayat donniehidayat@gmail.com Lalu Adiyatma Taopikul Hadi donniehidayat@gmail.com Junaidin donniehidayat@gmail.com

<p><em>Small traders often face various challenges in developing their businesses, such as competition from modern retailers, limited capital, low access to technology, and lack of understanding in financial management and business management. This study aims to analyze the effect of government subsidies on the business sustainability of small traders in traditional markets. This study uses a quantitative approach with a sample of 100 people in Sweta Traditional Market, Mataram, West Nusa Tenggara from February to July 2024 who have received subsidies from the government. Descriptive analysis was used to describe the characteristics of respondents and simple linear regression analysis was used to test the effect of government subsidies on the sustainability of small traders' businesses. The results showed that government subsidies have a positive influence on the sustainability of small-scale traders' businesses (p-value 0.02). Thus, government subsidies have a positive effect on the sustainability of small traders' businesses in traditional markets, especially in improving profitability and competitiveness</em></p>

2024-11-21T03:10:56+00:00 Copyright (c) 2024 Dony Hidayat, Lalu Adiyatma Taopikul Hadi, Junaidin https://ojs.cahayamandalika.com/index.php/jomla/article/view/3452 2024-11-26T04:01:38+00:00 Mawardin mawardin_stiebima20@gmail.com Amirulmukminin mawardin_stiebima20@gmail.com M.Rimawan mawardin_stiebima20@gmail.com

<p><em>The research objectives are to find out and analyze the influence of social media marketing on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of product quality on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of brand image on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of social media marketing, product quality and brand image on realme smartphone purchasing decisions in Bima Regency. This research is causal associative research, the data analysis of this research uses a quantitative approach, the instrument in this research uses a questionnaire with a Likert scale, the data analysis technique uses the SPSS 26 application. Based on the research results, it can be concluded that social media marketing does not have a significant effect on decisions. purchasing a realme smartphone in Bima district, product quality has a significant influence on the decision to purchase a realme smartphone in Bima district, brand image has a significant influence on the decision to purchase a realme smartphone in Bima district, social media marketing, product quality, and brand image have a significant influence on the decision to purchase a realme smartphone in Bima district.</em></p>

2024-11-26T04:00:53+00:00 Copyright (c) 2024 Mawardin, Amirulmukminin, M.Rimawan