Pengaruh Pengetahuan dan Promosi Terhadap Minat Menabung Tabungan Haji Di Bank Syariah

  • Muliyana Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Bone
  • Rina Novianty Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Bone
  • Hartas Hasbi Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Bone
DOI: https://doi.org/10.36312/10.36312/vol5iss10pp404-412
Keywords: Knowledge, Promotion and Interest in Saving

Abstract

This study aims to analyze the effect of knowledge and promotion on public interest in saving for Hajj in Islamic banks. The type of research is quantitative with 97 respondents from the Muslim community in Bone Regency, using random sampling techniques and Likert scale questionnaires distributed online. Data analysis was carried out by classical assumption test, multiple linear regression, hypothesis testing, and coefficient of determination (R²) using SPSS 20. The results show: (1) Knowledge has a significant positive effect on saving interest (Tcount 2.012 > Ttabel 1.985, sig 0.000 <0.05). (2) Promotion has a significant positive effect on saving interest (Tcount 6.251> Ttabel 1.985, sig 0.000 <0.05). (3) Simultaneously, knowledge and promotion have a significant positive effect on interest in saving (Fcount 12.929 > Ftable 3.09, sig 0.000 < 0.05).

Published
2024-09-30
How to Cite
Muliyana, Rina Novianty, & Hartas Hasbi. (2024). Pengaruh Pengetahuan dan Promosi Terhadap Minat Menabung Tabungan Haji Di Bank Syariah. JOURNAL SCIENTIFIC OF MANDALIKA (JSM) E-ISSN 2745-5955 | P-ISSN 2809-0543, 5(10), 404-412. https://doi.org/10.36312/10.36312/vol5iss10pp404-412
Issue
Vol. 5 No. 10 (2024)
Section
Article

Copyright (c) 2024 Muliyana, Rina Novianty, Hartas Hasbi

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