PENGARUH KEPERCAYAAN DAN PROMOSI TERHADAP MINAT BELI SHOPEEFOOD

(Studi Kasus Pada Mahasiswa Universitas Advent Indonesia)

Abstract

The level of customer desire to use a food delivery service provider platform is the urgency of conducting research to knowing the effect of trust and promotion on buying interest in the ShopeeFood application. This research uses a case study on students from Adventist University of Indonesia, primary data collection through questionnaires, and the use of purposive sampling method in selecting respondents. The results obtained from 106 respondents indicate that customer buying interest in the ShopeeFood application is influenced by the trust and promotion variables in the form of vouchers available at Shopeefood. This is indicated by the sign value of 0.001 < 0.05 and F_value > the F_table value is 37.256 > 3.08 which gives positive results from the data processing process.