Improving the added value of fishery products through packaging innovation and digital marketing literacy in sedati fisher village sidoarjo

Abstract

This community service program addressed the low value-added condition of fishery-based household products in the coastal fisher communities of Tambak Cemandi and Gisik Cemandi, Sedati, Sidoarjo. Most participants previously sold fishery products in fresh or minimally processed forms, with limited packaging quality, weak product identity, and low use of digital marketing channels. The program aimed to strengthen participants’ capacity in value-added fishery product processing, simple packaging innovation, and smartphone-based marketing. The core activity was delivered as a one-day participatory hands-on training supported by pre-activity coordination and post-activity online follow-up. Thirty participants joined the program. Evaluation showed an increase in the average participant understanding score from 54.7 to 82.3. The program generated three product prototypes, 24 improved packaged products, 22 active WhatsApp Business accounts, and 26 promotional content items. These results indicate that low-cost appropriate technology can support initial micro-business readiness among fisher households and serve as an entry point for further community-based assistance.